asos aw18 campaign - my style is never done

The brief for the AW18 campaign at ASOS was to showcase the versatility and unisex nature of the collection. Working as the Creative Project Manager for ASOS, we worked with a large team to create a larger than life campaign featuring a single hero model to play multiple roles. The campaign sees our lead switching up their style, even so far as morphing into an AI character, animated hero and centaur.