Deliveroo’s food fessions social series

I was briefed with creating a new social series for Deliveroo - something to put them top of mind with their target audience. I wanted to tap into the popularity of series such as Hot Ones, with a confessional style look and feel. I brought What Willy Cook on as our series host to lead the series, bringing a light hearted and comical approach to the series - running an interrogation style interview peppered with surprise lie detectors, unusual guest appearances and even taste tests.

We created a repeatable series that sets the brand up to expand and level up the series over time, starting with Deliveroo’s own CEO and partner brands, expanding to iconic drag queen Bagga Chips, ex-love islander Chloe Burrows and even football ledgend Jamie Carragher.