Tinder’s long story shorts
Tinder’s brief was to change their narrative and perception. Commonly misunderstood as a hookup app, they wanted to flip this dialogue and hero their true love stories. This campaign needed to feel authentic, real and shine a light on every kind of love and their story to match.
Finding real couples who met on Tinder, we created a stripped back docu style campaign that allowed them to share their stories honestly.
campaign videos
I chose a bold and playful approach for this campaign to reflect Tinder’s brand personality, as well as helping to bring our couples to life more. A bright location house with a range of versatile rooms, paired with a bright colour grade and graphics helped to achieve this look and feel.
VISUAL DIRECTION
CREDITS
Creative Director: Iyesha Cheema-Bradshaw
Social agency: Spring the Agency
Production: Bridget Productions